Episode 27

How Cheese Toasties made me a social media influencer with Elliot Bibby

What would you do if you started a social media account as a hobby - and it went viral?

That’s exactly what happened to magician Elliot Bibby, when he started a Tiktok account….about making cheese toasties.

Would you be brave enough to keep going with a hobby account that was doing well but didn’t have anything to do with your business?

Elliot was - with surprising results. 

In this podcast interview, you’ll find out what happened when Elliot got serious about Cheese Toasties and how it impacted on his magic business.

And you’ll get tons of tips/ideas on how to create shareable content that could blow up your social media platforms. 

Key Moments

[03:43] What inspired Elliot to create content about Cheese Toasties

[9:25] How to find content ideas (Elliot’s top tips)

[12:18] Why you shouldn’t be afraid of repetition in your social media content

[16:53] How to create a viral social media video

[25:27] Why you don’t need to create perfect social media videos 

[28:34] How to find your niche on social media 

[30:21] Being courageous with your content - and how that inspires creativity 

Key Links

Magician Elliot Bibby’s website

Elliot’s Toastie King TikTok account

Elliot’s Toastie King Instagram account 

Janet Murray’s Courageous Content Planner 

Janet Murray’s website

Janet Murray on Instagram

Janet Murray on Facebook

Janet Murray on TikTok

Janet Murray on Twitter

Janet Murray on LinkedIn

About the Podcast

Show artwork for Courageous Content with Janet Murray
Courageous Content with Janet Murray
Content marketing advice for small businesses

About your host

Profile picture for Janet Murray

Janet Murray

I’m Janet Murray and I’ve helped thousands of coaches, creative and entrepreneurs learn how to create engaging content – so they can build their online audience and make more sales in their business.

I’m also a podcaster and keynote speaker who has spoken all over the world about content marketing and building online audiences.

Work with me and I’ll teach you the strategies I’ve used to grow a multi six figure online business, selling digital products (including Ebooks, online courses and two membership sites). And launch a physical product – the Social Media Diary & Planner, which has sold thousands of copies, all over the world.