Episode 43

[INTERVIEW] How I overcame my fear of showing my face on camera. Interview with Cath Janes

Textile artist Cath Janes used to be afraid of showing her face on camera. 

So what inspired her to start doing daily Facebook Live broadcasts during Lockdown? 

A decision that helped take her Instagram following from 300 to more than 4k.

That’s exactly what you’ll find out in this interview. 

You’ll also get tips on how to create engaging video content  - both live and recorded (and stop feeling afraid of showing your face on camera). 

Although Cath mainly focuses on Instagram in this episode - the tips she shares can be applied to any platform.

Key Moments

[05:28] The tech side of creating videos - how to go about it like a pro

[14:09] Why showing your human side (read: bloopers) are great for building a connection with your audience

[16:34] On stereotypes about going on video: the reality is different!

[20:38] The kind of reels that perform best

[23:58] How your Instagram reels lead to sales 

[28:40] What to do if a post is unsuccessful - the right mindset about it

Key Links

Cath Janes on Instagram

Help! I’m struggling to sell my products on Instagram (podcast)

 Janet Murray’s Courageous Content Planner

Janet Murray’s website

Janet Murray on Instagram

Janet Murray on Facebook

Janet Murray on TikTok

Janet Murray on Twitter

Janet Murray on LinkedIn

Transcript

IMPORTANT: THIS TRANSCRIPT IS AUTOMATICALLY GENERATED. WE GIVE IT A QUICK CHECK THROUGH BUT WE DON’T CORRECT EVERYTHING AS IT’S INTENDED TO HELP YOU FIND PARTS YOU WANT TO LISTEN TO AGAIN - NOT AS AN EXACT TRANSCRIPT. SO THERE MIGHT BE A FEW QUIRKY WORDS/PHRASES HERE!

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About the Podcast

Show artwork for Courageous Content with Janet Murray
Courageous Content with Janet Murray
Content marketing advice for small businesses

About your host

Profile picture for Janet Murray

Janet Murray

I’m Janet Murray and I’ve helped thousands of coaches, creative and entrepreneurs learn how to create engaging content – so they can build their online audience and make more sales in their business.

I’m also a podcaster and keynote speaker who has spoken all over the world about content marketing and building online audiences.

Work with me and I’ll teach you the strategies I’ve used to grow a multi six figure online business, selling digital products (including Ebooks, online courses and two membership sites). And launch a physical product – the Social Media Diary & Planner, which has sold thousands of copies, all over the world.