Episode 25

How to create a content plan you can actually stick to

Do you find it hard to stick to a content plan?

You’re ‘good’ for a few weeks. Then something happens: your child or team member goes sick, an unexpected challenge crops up in your business and/or you have to hit ‘pause’ on your content plan.

You tell yourself it’s only temporary, that you’ll get back to it as soon as you can. But days go by, maybe even weeks or months when you’re only posting sporadically. 

And you start to feel frustrated with yourself. 

You’ve proved you can stick to things in the past: what’s so hard about sticking with a content plan?

If this sounds familiar, you’ll love this podcast episode.

In it, I’ll reveal why you’ve not managed to stay on track with your content plan in the past and show you how to create a plan you can actually stick to. 

Key Moments

[1:58] Why most content plans don’t work

[5:27]  How failing to stick to a content plan affects self- confidence 

[6:34] Creating your annual content plan (in just 15 minutes) 

[8:44] Quarterly content planning - and how it reduces overwhelm

[11:46] When to create your monthly plan 

[13:47] How my 4 x 4 content planning strategy can save you time

[14:35] The four styles of content you should publish every week 

[20:49] A content repurposing tip that will save you time

[22:46] How my Courageous Content Planner and Courageous Live event can help you create more content in less time 

Key Links

Courageous Content Planner 

Janet Murray on Instagram 

Janet Murray’s website

Janet Murray on Facebook

Janet Murray on TikTok

Janet Murray on Twitter

Janet Murray on LinkedIn

About the Podcast

Show artwork for Courageous Content with Janet Murray
Courageous Content with Janet Murray
Content marketing advice for small businesses

About your host

Profile picture for Janet Murray

Janet Murray

I’m Janet Murray and I’ve helped thousands of coaches, creative and entrepreneurs learn how to create engaging content – so they can build their online audience and make more sales in their business.

I’m also a podcaster and keynote speaker who has spoken all over the world about content marketing and building online audiences.

Work with me and I’ll teach you the strategies I’ve used to grow a multi six figure online business, selling digital products (including Ebooks, online courses and two membership sites). And launch a physical product – the Social Media Diary & Planner, which has sold thousands of copies, all over the world.