Episode 62

4 courageous content ideas for January

Transcript

IMPORTANT: THIS TRANSCRIPT IS AUTOMATICALLY GENERATED. WE GIVE IT A QUICK CHECK THROUGH BUT WE DON’T CORRECT EVERYTHING AS IT’S INTENDED TO HELP YOU FIND PARTS YOU WANT TO LISTEN TO AGAIN - NOT AS AN EXACT TRANSCRIPT. SO THERE MIGHT BE A FEW QUIRKY WORDS/PHRASES HERE!

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Hi, it's Janet Murray here, and here's four content ideas for January. You can create now, so you can get ahead for the new year. These ideas relate to the four content styles in microwave is content planner using trends to inspire community and educate. I let you know which ones they are as we go along. So post idea, number one, protections and insights for 2022.

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This is a news and trends. Style post share something you predict will be hot in 2022. Something ideally that relates to a product or service you want to sell in January. So for example, if you're a stylist and you're looking for new clients, share the colors, shapes, or fabrics, you think everyone will be wearing in the coming year. If you sell jewelry,

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you could share the types of designs you think will be hot in the coming year. Post idea. Number two things you can stop apologizing for in 2022 in this post to give your audience permission, to stop doing something they don't like or feel guilty about. So if you're a coach or a consultant, you might do something like more. You need to stop apologizing for being an introvert or why you need to stop apologizing for doing nothing.

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Both of those actually tie into awareness days. World introvert day is on January. The second do nothing. Day is January the 16th and using awareness days could be a great way to make these type of posts feel more timely. And you can also pick up on hashtags that are going to be trending on that particular day. If you have a product based business,

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then just think about a problem that affects your ideal customers or clients. Let's say, for example, you sell dog collars or dog leads or dog coats. Think about some of the things that your ideal customers or clients might be struggling for, and they might want to stop apologizing for, for example, why you need to stop apologizing for spoiling your dog for why you need to stop apologizing for your dog,

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being over excitable, you know, your audience, you know, the kind of messages they need to hear. Post idea. Number three, one big thing in 2022, this is a community style post invite your audience to share the one big thing they love to happen in 2022. Ideally, one that relates to a problem, your product or service solves.

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For example, if you're a web designer, you could ask, what's the one big thing you'd love to change on your website in the coming year. If you make double leads to go back to our previous example, you could ask, what's the one thing you love to improve about your relationship with your dog or your dog's behavior. Post idea, number four,

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this is an educate style post show your audience, how to solve one of their problems in 2022. For example, if you're a social media manager, you could share four ways that people can create more content in less time. If you sell hair products, you could create four ways to save time on your hair routine or four ways to regain your natural curls in 2022.

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If you're wondering about those four styles of content that I mentioned using trends, inspire community and educate, I talk about them and how they work in tandem with my courageous content planner in the episode entitled, should you buy my courageous content planner? I'll link to it in the show notes. I hope you found these posts ideas useful, and if you go on to create one of them,

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please do tag me in on social media. I am Jan Murray UK on most social media platforms.

About the Podcast

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Courageous Content with Janet Murray
Content marketing advice for small businesses

About your host

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Janet Murray

I’m Janet Murray and I’ve helped thousands of coaches, creative and entrepreneurs learn how to create engaging content – so they can build their online audience and make more sales in their business.

I’m also a podcaster and keynote speaker who has spoken all over the world about content marketing and building online audiences.

Work with me and I’ll teach you the strategies I’ve used to grow a multi six figure online business, selling digital products (including Ebooks, online courses and two membership sites). And launch a physical product – the Social Media Diary & Planner, which has sold thousands of copies, all over the world.