Episode 88

Should you buy my Courators Kit?

Do you ever wish you had a content expert on hand to create social media content for you?

Well you have….me! 

My new Courators Kit contains 1000+ tried-and-tested ‘Grab & Go’ social media posts and templates (for Facebook, Instagram, LinkedIn, Twitter). 


It includes scripts/templates for Reels/TikToks, Instagram Carousels & Stories. PLUS visual posts (there’s 24 Canva templates too). 


And my famous Courageous Client Generation masterclass which will show you why you’re not generating sales from your content (and what you need to do differently). One client netted £45k from this class alone (that’s why it’s famous!). 


As a podcast listener, I have a special discount code for you that will save you 25% (which I share in this podcast). 


Intrigued? Do take a few minutes to find out more (it’s just 8 minutes long).

 

Useful Links

The Instagram Story template that helps you make sales in your business (podcast)

Janet Murray’s Courageous Content Planner

Janet Murray’s website

Janet Murray on Instagram

Janet Murray on Facebook

Janet Murray on TikTok

Janet Murray on Twitter

Janet Murray on LinkedIn

Transcript

IMPORTANT: THIS TRANSCRIPT IS AUTOMATICALLY GENERATED. WE GIVE IT A QUICK CHECK THROUGH BUT WE DON’T CORRECT EVERYTHING AS IT’S INTENDED TO HELP YOU FIND PARTS YOU WANT TO LISTEN TO AGAIN - NOT AS AN EXACT TRANSCRIPT. SO THERE MIGHT BE A FEW QUIRKY WORDS/PHRASES HERE!

::

People sometimes ask how much I charged, wipe their content for them. I don't do it very often, but when I do, it's generally a multiple four figure investment. If that sounds a lot, remember I am a professional writer and content creator with 20 plus years of experience, I was a journalist and editor from national newspapers, like the guardian. And I also have seven years,

::

probably more experience in online business, in email marketing, sales writing, and social media marketing. And well, anyone can call themselves a copywriter. I write stuff that actually sounds products and services online, and I have the sales figures to prove it. So if someone wants to hire me to create content for them, they're paying for years of experience from someone who has proven results.

::

So why don't, I just might copy it for other people. If you've listened to this podcast for a while, you've probably heard me say many times, in fact, that it's actually a lot easier to sell high ticket products and services than it is to sell one to many. Although people often think the opposite, so it will be much easier for me to land a couple of copywriting clients a month and I probably wouldn't need to do much else.

::

So why don't I do it there? Because I actually like helping business owners who are just starting out online. I like helping people who don't have the budget to invest in copywriters. And I like sharing some of the tips and tricks that I've developed to help me write content quickly because it really isn't about talent. It's about developing processes. I have templates and processes for every style of writing from sales pages to social media posts,

::

to product descriptions and shop on my website. So every time I sit down to write something, I can do it really quickly. Not because I'm secret talented, but because I'm generally following a process. In many cases, I'm actually following templates that I've created and tested. And I know that they work and nothing makes me happier than getting an email from a client.

::

I've had two this week. In fact, from someone who says, I don't need you anymore, because what you've taught me about content creation, the templates you've given me and the confidence that's given me to develop my own templates for my own content, because that's what I always hope people will go on to do. And what I encourage people to go on to do.

::

That's meant that I'm now really confident in creating my own content. I don't need you. And that actually makes me very happy when people say that they don't need me anymore. So while I probably won't be biting your copy for you anytime soon, what I have created is my co-writers kit, which contains the templates that I use in my business to like different styles of social media posts.

::

So there's a hundred templates in there for Facebook posts, LinkedIn Twitter, Tech-Talk Instagram for Instagram reels, for Instagram stories or Instagram carousels, you name it, I've got a template for it. What I've also put inside the kit is my Wiki get ideas, email. So I send an email to my clients. Every Monday. You might know about this.

::

If you are a client with about 35 content ideas and they're based on the awareness stays in microwave content planner, I call them grab and go pace. And they're literally there just to get the ideas firing. So there's usually about five or six quick fire ideas for each post. And I also include TPA studies in every month. Email by creators get also includes templates for daily,

::

weekly, monthly, and annual planning. I've actually created monthly content plans for every single month with seasonal ideas and I've included my digital planner. So if you have a physical copy of my Courageous Content planner, then you can now get your hands on it, the digital version. So you can use it on an iPad or a tablet. You might have seen some of the videos I've been sharing recently on social media.

::

Great. If you're a visual planner, you can literally drag your visual, social media posts onto the planner. It's really cool. You need to see the video or just somebody who likes to do all their planning online. But I think the thing that really, really makes the difference in my Courators Kit is my clients generation master class. Just to give some context,

::

if you've been a client for a while, this used to be my science of audience building class. And it's the famous one where I've had clients who've made thousands from it. In one case, I think it was 45,000 somebody made from this particular class. It's a 30-minute class. And it explained something really, really important. It explains why it takes time to start generating sales from online content and what you need to do in the meantime.

::

So if you've been showing up on social media, posting regular content, but are feeling frustrated because you're not yet making sales, you do need to give it time. I explain all of that in this newly named client generation master class, along with what to do in the meantime, it does take time. It does take a bit of tweaking and testing and it takes time actually,

::

for people to trust you enough, to spend money with you. If you think about your own customer behavior about you, don't very often see one social media post from someone and then spend a load of money with them. You probably need to see quite a bit of that content and your ideal customers and clients will be the same. And all of that's explained in this very short class,

::

but the golden bear with the class is it comes with templates. So I have templates for emails and messages that you can send out to generate money in your business today, basically while you're waiting for that audience to build and for people to, to feel comfortable to buy from you, which however much we wish that wasn't the case. That's really how it works.

::

The other thing that comes with my Courators Kit is visual template. So I've created 24 templates for you in Canva that you can adapt to your colors and fonts of your business. So we've got templates for Facebook posts, Instagram posts for reels covers for Instagram power, for LinkedIn, for Twitter, again, you name it, we've created it for you just to give you that start.

::

And it also comes with a five-part email sequence because I don't know about you, but I have certainly bought digital products that I either haven't opened at all, or have only part used. And in particular, that client generation masterclass, if people buy my kit, don't watch that class. Then they're just leaving money on the table. So I've created this five-part email sequence,

::

which comes out to you and basically tells you what order to look at the resources to make it less overwhelming, because I don't just want to generate passive income from my courageous kit. I want people to get results. So it's an interactive follow-up email sequence, which basically tells you what order to look at the resources, then ask you to share your feedback and how you're getting on.

::

Say, there is some accountability in that as well. So if you follow me online and listen to the podcast and think I'd love to get Janet to create content for me, well, this is definitely a more affordable option for you. The cost of the kit is 97, but as you're a podcast listener, I've got a special code for you podcast 67.

::

So it's called the Courators Kit. And the special code is podcast 67. And that will get you the kits for just 67 pounds as opposed to 97. But you do need to use that code at the checkout because we can't backdate discounts. So hope you found that useful. Any questions as ever I do love hearing from you? If it's a question about a course or a program,

::

or have you can work with me, emails usually best say drop us a line on Janet that's janetmurray.co.uk. Oh, and by the way, this is completely new product. So if you invested in courageous content live, or you have a copy of my planner, this isn't included in that is a standalone product. And if you want to invest,

::

it's called the Courators Kit and that special discount page, just for podcast listeners is podcast 67.

About the Podcast

Show artwork for Courageous Content with Janet Murray
Courageous Content with Janet Murray
Content marketing advice for small businesses

About your host

Profile picture for Janet Murray

Janet Murray

I’m Janet Murray and I’ve helped thousands of coaches, creative and entrepreneurs learn how to create engaging content – so they can build their online audience and make more sales in their business.

I’m also a podcaster and keynote speaker who has spoken all over the world about content marketing and building online audiences.

Work with me and I’ll teach you the strategies I’ve used to grow a multi six figure online business, selling digital products (including Ebooks, online courses and two membership sites). And launch a physical product – the Social Media Diary & Planner, which has sold thousands of copies, all over the world.