Episode 188

The Facebook Groups update that could change your business

If you’ve ever felt frustrated by poor reach in your Facebook group, you’ll want to hear all about this new Facebook Groups update. 

In this episode of the Courageous Content Podcast, I share some other updates from summer 2022 which are pretty exciting for business owners.

Here’s what you’ll learn about in this episode: 


  • How to tag everyone in your Facebook group in a post 
  • The ‘welcome message’ update that could help with group engagement 
  • Facebook’s new Community Chat Channels 


Key Links

Janet Murray’s Courageous Content Planner

Janet Murray’s Courageous Content Live event

Janet Murray’s Courageous Planner Launch Content Kit

Janet Murray's Courageous Blog Content Kit

Save £30 on my Courageous Email Lead Magnet Content Kit using the code MAGNET67.

Save £30 on my Business Basics Content Kit using the code PODCAST67.

Save £30 on my Courageous Launch Content Kit using the code PODCAST67.

Janet Murray’s Courators Kit

Janet Murray’s FREE Ultimate Course Launch Checklist

Create a thriving Facebook community for your business (podcast)

How to build a thriving Facebook community around your business (podcast)

How to revive a dying Facebook group (podcast)

Janet Murray’s website

Janet Murray on Facebook

Janet Murray on Facebook

Janet Murray on LinkedIn

Janet Murray on Twitter

Janet Murray on TikTok

Transcript

IMPORTANT: THIS TRANSCRIPT IS AUTOMATICALLY GENERATED. WE GIVE IT A QUICK CHECK THROUGH BUT WE DON’T CORRECT EVERYTHING AS IT’S INTENDED TO HELP YOU FIND PARTS YOU WANT TO LISTEN TO AGAIN - NOT AS AN EXACT TRANSCRIPT. SO THERE MIGHT BE A FEW QUIRKY WORDS/PHRASES HERE!

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If you found yourself feeling frustrated with engagement in your Facebook group, I have some good news for you, so good. It could even change your business. I'm Janet Murray. I'm a content and online business strategist. I'm also the creator of the courageous content planner and a whole host of content kits that will save you a ton of time on content creation for your business or brand.

If you have a Facebook group, like I do either a free one or one you use for paying customers or clients, you may have found

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yourself feeling frustrated at times, because until recently you couldn't guarantee all your group members would see your posts, which was okay for day to day chat, but super frustrating.

If there was something you wanted everyone in your group to. In my case, I felt particularly frustrated about reminders, about live sessions or classes as people would often say, the post didn't show up in their feed until after the live session, sometimes even days later. So I'm a bit late to the party here, but I've recently discovered

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the app.

Everyone function on Facebook, which allows you to tag everyone in your group in a specific post. If you already know about the app, everyone feature then stick with me because I do have some other updates to. And I also want to find out how you are using it because I found it's a little bit glitching, like many new features on Facebook.

I have to post from my back book and then I have to add the everyone tag from my phone. And that's not just me.

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I've spoken to lots of people. Who've found that this new feature, although it's great is a bit glitchy to get working, or it certainly can. Using the app, everyone tag, and you literally post your post and then add at everyone in the comments has just been brilliant for increasing engagement in the live sessions and classes in my curator's club that said I wouldn't use it for every post as it could get annoying for your group members, but I certainly will be using it for

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content that I want to get in front of everyone in my curator's club membership community.

or on their way as of August,:

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backgrounds.

So it's more consistent with your other branding. You can also automate welcome messages to new group members. Previously, you were prompted to welcome them, but you still had to do it manual. You can now also pin announcements in a featured section for even more visibility. So your well posed, for example, can be the first thing people see when they navigate to the group, or for example, the reminder for your latest class or live session.

If you run a membership

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community like I do, Facebook is also testing, adding some new, smaller subgroup engagement options with community chat channels, audio rooms, and topic feeds within groups. Community chat channels is particularly interesting because it will enable group members to chat in real time, across both Facebook groups and messenger.

Personally, as someone who uses a Facebook group to support a membership community. I feel like this feature could probably cause more problems

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than it solves, but obviously that remains to be seen. And in other context, like three groups, it could be really useful. Although my personal experience is when you are leading a community, anytime where people are kind of breaking off into smaller groups, unless that's very much led by you, it can often lead to problems, which end up taking up time and resources.

That you may not have. So if you have a Facebook group, I'd love it. If you could take a look at yours, let me know if you've got

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access to any of these new features or updates. Have you been using the app? Everyone function. Is it glitchy for you? If so, what's your work around? I would love to know. And the best place to connect with me is over on Instagram.

I'm at Jan. By the way I do have a number of other episodes on Facebook groups, including how to build a thriving Facebook community around your business, which includes input from four business owners who have successfully built super engaged Facebook

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communities. By the way, if you're listening around the time this episode goes live, or just after it's due to go live mid August, 2022, do make sure you join the wait list for my courages content planner and content kit, because pre-order is open at the end of the month.

for the coming year. And the:

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features. So first off, everyone who invests in my 2023 courageous content planner will get the copy of my curator's content kit works 147 pounds, and that includes a thousand fill in the gaps, social media, post templates.

Yep. That is for, for every day of the year, but don't worry. Quality is definitely more important than quantity to me, but having fill in the gaps, templates that can get you off the blank page is going to save you a ton of time. There's

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also a tried and tested content strategy to follow so you can create more content in less time.

There's also 30 fill in the gaps, content templates for blogs, email newsletters, and other essential content for your. And it comes with a free audio training, less than 60 minutes. Short bite size episodes that will show you how to get the most outta your planner and content kit, even if you've never created or managed to stick to a content plan before.

If you're listening to this episode before the end of

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August, 2022, you may also just be in time to grab three amazing bonuses, including 400 fill in the gap, social media post for 2022, absolutely free. So do head over to the link. For my 2023 courageous content planner, the links in the show notes, which are directly under the podcast player, where you're listening to this episode, if not, don't worry as a listener of the courageous content podcast, you will always get a special discount on my planner.

That discount does vary

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depending on where we are in our sales cycle. The earlier you buy the bigger the discount and pre-orders do open in August. But if you're coming to this episode later, use the code podcast at the checkout and you will get the best possible price available at the time.

About the Podcast

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Courageous Content with Janet Murray
Content marketing advice for small businesses

About your host

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Janet Murray

I’m Janet Murray and I’ve helped thousands of coaches, creative and entrepreneurs learn how to create engaging content – so they can build their online audience and make more sales in their business.

I’m also a podcaster and keynote speaker who has spoken all over the world about content marketing and building online audiences.

Work with me and I’ll teach you the strategies I’ve used to grow a multi six figure online business, selling digital products (including Ebooks, online courses and two membership sites). And launch a physical product – the Social Media Diary & Planner, which has sold thousands of copies, all over the world.